top of page

Branding Basics for Small Businesses

Simple brand styling for small businesses who want their logo, colours, fonts, website, and social media to feel more consistent and professional.

From £150

Branding is more than just a logo. It is the overall look and feel of your business, from your colours and fonts to your website, social media graphics, printed materials, and customer-facing content.

Branding Basics is designed for small businesses who want to look more polished without needing a full brand agency package. It helps bring your visuals together so your business feels more recognisable, consistent, and professional.

This service is ideal if you already have a logo but feel like your website, social media, and marketing materials do not quite match yet.

What’s Included

Your starter website can include:

This service is designed to give your business a clear visual direction without making the process feel overwhelming.

Colour palette suggestions

Font suggestions

Logo usage guidance

Simple brand style direction

Social media design guidance

Website style guidance

Basic visual consistency support

Moodboard or style direction

Simple brand sheet

Guidance on how to keep your visuals consistent

Perfect For

Branding Basics is perfect for:

New small businesses

Local service providers

Sole traders

Creative businesses

Start-ups

Beauty businesses

Side hustles

Pet businesses

 

How It Works

1. Brand Chat

You tell me about your business, your audience, your style, and any colours, fonts, or designs you already like.

2. Style Direction

I create a simple visual direction for your brand, including colours, fonts, and design ideas that suit your business.

3. Refinement

You review the style direction and request any agreed small changes so the branding feels right for you.

4. Brand Sheet

I put together your basic brand guidance so you have something clear to refer back to.

5. Ready to Use

You can then use your brand style across your website, social media, printed materials, and customer-facing content.

From £150

This is ideal for small businesses who need a simple visual direction, colour palette, font suggestions, and basic brand consistency support.

Price may vary depending on whether you already have a logo, how much styling is needed, and whether extra graphics, templates, or logo work are required.

Basic Brand Style

From £150

Best for businesses that already have a logo but need a clearer style direction.

Can include:

  • Colour palette

  • Font suggestions

  • Simple visual direction

  • Basic logo usage guidance

  • Style inspiration
     

Logo & Brand Basics

From £250

Best for businesses that need a logo and a simple brand style.

Can include:

  • Main logo

  • Colour palette

  • Font suggestions

  • Basic brand style direction

  • Social media profile version

  • Simple brand sheet
     

Brand Starter Kit

From £350

Best for businesses that want a more complete starter style for their online presence.

Can include:

  • Main logo

  • Alternative logo version

  • Colour palette

  • Font suggestions

  • Social media design direction

  • Website style direction

  • Simple brand sheet

  • Basic branded graphic examples

Frequently asked questions

Ready to make your business look more consistent and professional?

The Digital Dream Studio can help you create a simple brand style that feels clear, polished, and easy to use across your website, social media, and marketing materials

bottom of page